A new platform for young Swiss artists

Unable to exhibit the emerging Swiss artists they select, Arielle and Crystal Dubois have launched an online art sales platform /Nora Smith

A Geneva entrepreneurial duo has founded an online platform dedicated to promoting and discovering emerging artists.

Created a year ago by the twins Arielle and Crystal Dubois, Arie Art Agency was launched to address the difficulties emerging artists face to make themselves known. Last March, their project to democratise art by organising exhibitions in coworking spaces such as Gotham, businesses, cafés and restaurants came to a standstill as a result of the coronavirus lockdown.

The Geneva-based Dubois sisters were already publishing a newsletter for their community, but the Covid crisis led them to accelerate their transition to a more digital approach. They created a platform aimed at selling works of art.

Untitled, from the Everything goes dark a little further down series, 2020. (c) Mathieu Croizier/Arie Art Agency.

Why we are talking about it. Their ambition is to help emerging Swiss artists to find their first buyers and to make their talent known to a wide circle of individuals. Their desire to democratise access to art requires reasonable prices: from less than 200 to a thousand francs. Inspired by QoQa and its flash sales model and by Heidi.news for its newsletter Le point du jour, Arie Art Agency will be selling the works of three young artists between now and Christmas: Mathieu Croizier, a young photographer from the ECAL, winner of the Carte Blanche 2020 competition of Paris Photo, David Zarcate, an aluminium sculptor and the landscape photographer Oscar Battista.